Palermo (Soho & Hollywood) is a prime-tier Class A submarket of Buenos Aires with average asking rent around $14/sqm/mo · ≈ $15.6 PSF/yr USD.
Tech and creative submarket. · Tier: prime · Avg rent: $14/sqm/mo · ≈ $15.6 PSF/yr USD
Palermo Soho and Hollywood anchor Buenos Aires's tech and creative submarket — converted heritage Class A, deep startup tenancy, and the MercadoLibre HQ adjacency.
Tech (MercadoLibre, Globant), creative agencies, advertising, design firms.
15–40,000 sqft floor plates available across newer Class A stock; 9'+ slab-to-slab and modern MEP common.
Plaza Italia (L D), Palermo (L D, commuter rail).
Multi-modal transit captures the metro's principal professional catchment.
Bosques de Palermo, Plaza Serrano, Plaza Italia.
Palermo (Soho & Hollywood) is one of 5 Class A submarkets we cover in Buenos Aires, classified as prime tier with an average asking rent around $14/sqm/mo · ≈ $15.6 PSF/yr USD. Compared with the broader Buenos Aires Class A stock, Palermo (Soho & Hollywood) typically attracts Tech (MercadoLibre, Globant), creative agencies, advertising, design firms and competes most directly with the city's other prime submarkets on building specification, transit access, and amenitisation.
Adjacent submarkets to study alongside Palermo (Soho & Hollywood): Catalinas Norte, Puerto Madero, Microcentro, Zona Norte (Suburbs). The full Buenos Aires submarket atlas is at /cities/buenos-aires.
For an institutional Class A occupier evaluating Palermo (Soho & Hollywood), the highest-leverage analyses to commission next are the rent benchmark, the concession-package comparable, and the ESG performance baseline. Class A Atlas covers each as a dedicated topic page for this submarket:
Terminology specific to Buenos Aires Class A leasing and to the prime tier: Class A, Trophy asset, Effective rent, Concession package, TI allowance, Submarket tier.
Reviewed by Miriam Hollander — Lead market analyst. Last updated 2026-04-15. See our methodology and editorial standards.