Playa Vista is a prime-tier Class A submarket of Los Angeles with average asking rent around $68/sqft/yr.
Silicon Beach tech HQ campus belt. · Tier: prime · Avg rent: $68/sqft/yr
Playa Vista is the centre of LA's Silicon Beach — a campus-style tech HQ submarket hosting Google, YouTube, and major studio operations.
Tech HQs, studios, gaming, advertising, media.
20–40,000 sqft floor plates available across newer Class A stock.
LAX/Metro Transit Centre adjacency.
Multi-modal transit with high commute capture from the city's professional catchment.
Runway at Playa Vista, Whole Foods, Cinemark.
Playa Vista is one of 6 Class A submarkets we cover in Los Angeles, classified as prime tier with an average asking rent around $68/sqft/yr. Compared with the broader Los Angeles Class A stock, Playa Vista typically attracts Tech HQs, studios, gaming, advertising, media and competes most directly with the city's other prime submarkets on building specification, transit access, and amenitisation.
Adjacent submarkets to study alongside Playa Vista: Century City, Beverly Hills & West Hollywood, Culver City, Santa Monica. The full Los Angeles submarket atlas is at /cities/los-angeles.
For an institutional Class A occupier evaluating Playa Vista, the highest-leverage analyses to commission next are the rent benchmark, the concession-package comparable, and the ESG performance baseline. Class A Atlas covers each as a dedicated topic page for this submarket:
Terminology specific to Los Angeles Class A leasing and to the prime tier: Class A, Trophy asset, Effective rent, Concession package, TI allowance, Submarket tier.
Reviewed by Miriam Hollander — Lead market analyst. Last updated 2026-04-15. See our methodology and editorial standards.