Fitzrovia & Soho is a prime-tier Class A submarket of London with average asking rent around £110/sqft/yr · ≈ $140 PSF/yr USD.
Media and tech HQs in the heart of the West End. · Tier: prime · Avg rent: £110/sqft/yr · ≈ $140 PSF/yr USD
Fitzrovia and Soho are the West End's media-and-tech address. The neighborhood combines period stock, characterful streets, and a small but high-quality Class A new-build pipeline along the Tottenham Court Road corridor.
Media holding companies, tech HQs, advertising, post-production, creative agencies.
Mixed period and new build; 10-25,000 sqft floor plates typical.
Tottenham Court Road (Elizabeth, Central, Northern), Oxford Circus, Goodge Street.
Tottenham Court Road's Elizabeth Line added significant catchment.
Soho dining and bar scene, Charlotte Street, Bond Street and Oxford Street retail.
Fitzrovia & Soho is one of 7 Class A submarkets we cover in London, classified as prime tier with an average asking rent around £110/sqft/yr · ≈ $140 PSF/yr USD. Compared with the broader London Class A stock, Fitzrovia & Soho typically attracts Media holding companies, tech HQs, advertising, post-production, creative agencies and competes most directly with the city's other prime submarkets on building specification, transit access, and amenitisation.
Adjacent submarkets to study alongside Fitzrovia & Soho: City of London, Mayfair & St James's, King's Cross, Shoreditch & Tech Belt. The full London submarket atlas is at /cities/london.
For an institutional Class A occupier evaluating Fitzrovia & Soho, the highest-leverage analyses to commission next are the rent benchmark, the concession-package comparable, and the ESG performance baseline. Class A Atlas covers each as a dedicated topic page for this submarket:
Terminology specific to London Class A leasing and to the prime tier: Class A, Trophy asset, Effective rent, Concession package, TI allowance, Submarket tier.
Reviewed by Samuel Okafor — EMEA contributing editor. Last updated 2026-04-15. See our methodology and editorial standards.