New Town / George Street is a trophy-tier Class A submarket of Edinburgh with average asking rent around £48/sqft/yr · ≈ $61 PSF/yr USD.
The asset management trophy spine. · Tier: trophy · Avg rent: £48/sqft/yr · ≈ $61 PSF/yr USD
Edinburgh New Town — the UNESCO-listed Georgian grid — anchors the city's asset management trophy core. Baillie Gifford, abrdn, and a deep cluster of fund managers occupy heritage Class A.
Asset management (Baillie Gifford, abrdn), banking, law firms, professional services.
15–40,000 sqft floor plates available across newer Class A stock; 9'+ slab-to-slab and modern MEP common.
Edinburgh Trams (Princes Street, St Andrew Square), Waverley walking distance.
Multi-modal transit captures the metro's principal professional catchment.
George Street, Princes Street Gardens, St Andrew Square.
New Town / George Street is one of 5 Class A submarkets we cover in Edinburgh, classified as trophy tier with an average asking rent around £48/sqft/yr · ≈ $61 PSF/yr USD. Compared with the broader Edinburgh Class A stock, New Town / George Street typically attracts Asset management (Baillie Gifford, abrdn), banking, law firms, professional services and competes most directly with the city's other trophy submarkets on building specification, transit access, and amenitisation.
Adjacent submarkets to study alongside New Town / George Street: St James / Quarter, Haymarket, Lauriston / Quartermile, Fountainbridge / Edinburgh Park. The full Edinburgh submarket atlas is at /cities/edinburgh.
For an institutional Class A occupier evaluating New Town / George Street, the highest-leverage analyses to commission next are the rent benchmark, the concession-package comparable, and the ESG performance baseline. Class A Atlas covers each as a dedicated topic page for this submarket:
Terminology specific to Edinburgh Class A leasing and to the trophy tier: Class A, Trophy asset, Effective rent, Concession package, TI allowance, Submarket tier.
Reviewed by Class A Atlas Editorial Desk — House byline · global editorial team. Last updated 2026-04-15. See our methodology and editorial standards.