Preston Center is a prime-tier Class A submarket of Dallas with average asking rent around $56/sqft/yr.
Boutique HQ market. · Tier: prime · Avg rent: $56/sqft/yr
Preston Center — at Northwest Highway and Preston Road — hosts Dallas's most boutique HQ tenancy. Investment management, family offices, and law firms in low-rise Class A.
Investment management, family offices, boutique law, consulting.
15–40,000 sqft floor plates available across newer Class A stock; 9'+ slab-to-slab and modern MEP common.
No DART; surface streets and Tollway access.
Multi-modal transit captures the metro's principal professional catchment.
Preston Center retail, NorthPark Center adjacent.
Preston Center is one of 6 Class A submarkets we cover in Dallas, classified as prime tier with an average asking rent around $56/sqft/yr. Compared with the broader Dallas Class A stock, Preston Center typically attracts Investment management, family offices, boutique law, consulting and competes most directly with the city's other prime submarkets on building specification, transit access, and amenitisation.
Adjacent submarkets to study alongside Preston Center: Uptown, Arts District / Downtown East, Victory Park, Legacy West (Plano). The full Dallas submarket atlas is at /cities/dallas.
For an institutional Class A occupier evaluating Preston Center, the highest-leverage analyses to commission next are the rent benchmark, the concession-package comparable, and the ESG performance baseline. Class A Atlas covers each as a dedicated topic page for this submarket:
Terminology specific to Dallas Class A leasing and to the prime tier: Class A, Trophy asset, Effective rent, Concession package, TI allowance, Submarket tier.
Reviewed by Miriam Hollander — Lead market analyst. Last updated 2026-04-15. See our methodology and editorial standards.